About us
The New Idea of a Trentino B&B
At White Moss, we believe every stay should be simple, relaxing, and made just for you — no strict schedules, no stress, just the pleasure of feeling free.
Whether you’re here for leisure or work, you’ll find a quiet space where you can slow down, breathe, and enjoy the mountains at your own pace — bringing along your four-legged friend too.
We’re a family-run guesthouse and part of the Freedom Experience network — a collection of connected accommodations designed to offer genuine hospitality and shared services in the heart of Primiero.
We’re not just a place to stay — we’re the kind of place that makes you think, “this is exactly what I needed.”
Modern hospitality
Our values
We believe true luxury today is feeling good — in a bright room where you can breathe, in a coffee sipped slowly, in a kind gesture that arrives at just the right time.
We’re not here to impress with excess, but to welcome you with sincerity, care, and understated elegance.
For us, hospitality is truly authentic only when it respects your rhythm, the people around us, and the environment that hosts us.
And we’re convinced that even a weekend can make a difference — when lived the right way: with lightness, mindfulness, and the freedom to be exactly who you are.
Total comfort
Your relax, our mission
We want to be the meeting point between authentic mountain life and contemporary design — where freedom is lived with ease, without excessive formality or red carpets.
We create beautiful yet essential spaces for essential people: adults who want to disconnect, digital nomads with a view of the Pale di San Martino, and lovers of relaxation who’d rather choose a forest sauna than an endless timeline.
We’re not chasing the “wow effect” — we cultivate true wellbeing, made of simple choices and genuine attention.
1. Where are you located?
We’re in Transacqua, just a short walk from the town center — perfectly positioned for exploring Primiero on foot, by bike, or by car.
2. Do you offer parking and Wi-Fi?
Yes, we provide free private parking and Wi-Fi throughout the property, ideal for guests working remotely.
3. Is breakfast buffet-style or table service?
At White Moss, breakfast can be enjoyed in two different ways, depending on your preferences.
You can choose the à la carte experience, to be requested at the time of booking, with a menu that changes every day — so you can always enjoy something new.
Alternatively, you have the freedom to have breakfast on your own at the bar on the ground floor, open from 6 a.m. and available throughout the day, offering a wide selection of sweet and savoury options.
Upon request, vegan and allergy-friendly dishes (gluten-free, lactose-free) are available.
4. Are you a bike hotel?
Absolutely! We offer secure bike storage, a wash and maintenance area, route information, assistance, and the option to rent e-bikes.
5. Do you have services for children and families?
White Moss is an adults-friendly property. We don’t offer facilities dedicated to children, and we recommend our stay mainly for adults seeking peace and relaxation.
6. Can I bring my dog?
Of course!
Of course! We’re pet-friendly — your four-legged friend is welcome, with dedicated rooms and tailored amenities.
7. What wellness services do you offer?
You can unwind after a hike in our wellness area: sauna, Turkish bath, jacuzzi, emotional shower, and relaxation space — in partnership with the Freedom Experience Camping.
8. What are the check-in and check-out times?
Check-in is available from 3:00 p.m.
Check-out is required by 10:00 a.m.
9. Is there a bar?
Yes, there’s a bar open until evening for drinks and snacks, and at lunchtime you can enjoy a light meal — sandwiches, focaccias, and savoury brioches made with local ingredients.
10. What’s your sustainability policy?
We reduce plastic and single-use materials, use eco-friendly and locally sourced products, and integrate sustainability into every choice — from design to services to raw materials.